There was no pain, no risk of infection, no anaesthetic, no recovery period afterwards, and all at only a fraction of the £7,000 such surgery would usually cost.
That's because the patient, company director Emma Eveleigh-Anderton, 36, never actually had a gastric band fitted, but was just hypnotised into thinking she had.
The mother-of-two paid £980 for four sessions over a one-month period, starting with a 45-minute 'virtual' surgery where therapist Russell Hemmings talked her through every step of the medical procedure as though she was actually in the operating theatre.
She said: 'It was as if I was having the operation, except I was in an office rather than a theatre.
'After the first session I felt hopeful. But after the second I really felt positive and much more controlled about my eating.
'It has actually re-educated my mind. I was starting to feel fuller quicker and was eating much less.'
Mrs Eveleigh-Anderton, from Coventry, runs her own conference and exhibition organisation firm with husband Darren, 42.
Her weight issues had not been helped by the struggle to shift her baby weight after the birth of daughters Antonia, seven, and six-year-old Alice a year apart.
She turned to the virtual gastric band therapy after diets, appetite suppression pills and sheer willpower failed to help her lose weight alone.
She swapped takeaway food for salad, fruit and grilled fish and as the weight fell off - up to 3lb a week - she began taking gentle morning jogs.
Now she runs for 30 minutes most mornings and has dropped from a size 18 to an eight.
Read more: http://www.dailymail.co.uk/health/article-1294631/Company-director-drops-stone-hypnotist-convinces-gastric-band.html#ixzz0uO7O5Kbb